SPOTIFY
SPOTIFY
SPOTIFY
SPOTIFY
Internship
Project
Internship
Project
Internship
Project
Outcomes
Outcomes
Outcomes
Outcomes
Created the MVP experience for a new feature on the desktop platform
Created the MVP experience for a new feature on the desktop platform
Created the MVP experience for a new feature on the desktop platform
Created the MVP experience for a new feature on the desktop platform
Conducted usability testing using prototypes to assess the gather insights
Conducted usability testing using prototypes to assess the gather insights
Conducted usability testing using prototypes to assess the gather insights
Conducted usability testing using prototypes to assess the gather insights
Delivered presentations to showcase the comprehensive scope and impact of my work
Delivered presentations to showcase the comprehensive scope and impact of my work
Delivered presentations to showcase the comprehensive scope and impact of my work
Delivered presentations to showcase the comprehensive scope and impact of my work
Logo Animation by @Mehdi
Logo Animation by @Mehdi
Logo Animation by @Mehdi
Logo Animation by @Mehdi
Role
Role
Role
UX Lead - Interaction design, Visual Design, User flow, Rapid prototyping
UX Lead - Interaction design, Visual Design, User flow, Rapid prototyping
UX Lead - Interaction design, Visual Design, User flow, Rapid prototyping
Timeline
Timeline
Timeline
Jun 2023 to Sep 2023 - Status: Designing and Testing
Jun 2023 to Sep 2023 - Status: Designing and Testing
Jun 2023 to Sep 2023 - Status: Designing and Testing
Team
Team
Team
User researcher, Product Designers, Design system designer, Developers, and Project managers
User researcher, Product Designers, Design system designer, Developers, and Project managers
User researcher, Product Designers, Design system designer, Developers, and Project managers
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
Personalising the listening experience
Personalising the listening experience
Personalising the listening experience
This summer, I joined the desktop team with the objective of spearheading the development of the MVP (Minimum Viable Product) for a groundbreaking project aimed at enhancing the personalization capabilities within Spotify user accounts.
This initiative sought to empower users, particularly those within the Gen-Z demographic, with the ability to curate their Spotify experience to a deeper level. By integrating innovative features and intuitive design elements, our goal was to not only offer enhanced customization options but also to ensure a more responsible and engaging platform tailored specifically to the preferences and behaviors of our Gen-Z user base.
Throughout the development process, we prioritized user feedback and data analysis to iteratively refine the product, striving to create an experience that not only met but exceeded the expectations of our target audience. Unfortunately, I won't be able to describe this project in detail, as it is under an NDA
This summer, I joined the desktop team with the objective of spearheading the development of the MVP (Minimum Viable Product) for a groundbreaking project aimed at enhancing the personalization capabilities within Spotify user accounts.
This initiative sought to empower users, particularly those within the Gen-Z demographic, with the ability to curate their Spotify experience to a deeper level. By integrating innovative features and intuitive design elements, our goal was to not only offer enhanced customization options but also to ensure a more responsible and engaging platform tailored specifically to the preferences and behaviors of our Gen-Z user base.
Throughout the development process, we prioritized user feedback and data analysis to iteratively refine the product, striving to create an experience that not only met but exceeded the expectations of our target audience. Unfortunately, I won't be able to describe this project in detail, as it is under an NDA
This summer, I joined the desktop team with the objective of spearheading the development of the MVP (Minimum Viable Product) for a groundbreaking project aimed at enhancing the personalization capabilities within Spotify user accounts.
This initiative sought to empower users, particularly those within the Gen-Z demographic, with the ability to curate their Spotify experience to a deeper level. By integrating innovative features and intuitive design elements, our goal was to not only offer enhanced customization options but also to ensure a more responsible and engaging platform tailored specifically to the preferences and behaviors of our Gen-Z user base.
Throughout the development process, we prioritized user feedback and data analysis to iteratively refine the product, striving to create an experience that not only met but exceeded the expectations of our target audience. Unfortunately, I won't be able to describe this project in detail, as it is under an NDA
DESIGN PROCESS
Adding structure to the project
Adding structure to the project
To guide my problem-solving and solution development, I used the Double Diamond design process. This iterative framework, ensured a comprehensive user-centered approach while maintaining flexibility throughout the project
DESIGN PROCESS
Adding structure to the project
To guide my problem-solving and solution development, I used the Double Diamond design process. This iterative framework, ensured a comprehensive user-centered approach while maintaining flexibility throughout the project
DESIGN PROCESS
Adding structure to the project
To guide my problem-solving and solution development, I used the Double Diamond design process. This iterative framework, ensured a comprehensive user-centered approach while maintaining flexibility throughout the project
DESIGN ACTIVITIES
Combining design activities
Combining design activities
I utilized a diverse range of design activities throughout the project, fostering a comprehensive understanding of the user experience. By employing this multifaceted approach, I ensured that the final design addressed user needs effectively and aligned with Spotify's brand identity.
DESIGN ACTIVITIES
Combining design activities
I utilized a diverse range of design activities throughout the project, fostering a comprehensive understanding of the user experience. By employing this multifaceted approach, I ensured that the final design addressed user needs effectively and aligned with Spotify's brand identity.
DESIGN ACTIVITIES
Combining design activities
I utilized a diverse range of design activities throughout the project, fostering a comprehensive understanding of the user experience. By employing this multifaceted approach, I ensured that the final design addressed user needs effectively and aligned with Spotify's brand identity.
OUTCOMES
Delivering value to the team
Created the MVP experience for a new feature on the desktop platform
Conducted usability testing using prototypes to asses the KPIs associated with the interface
Left the team with valuable insights including qualitative & quantitative KPI’s and future concepts that users would like to see
Delivered presentations to showcase the comprehensive scope and impact of my work
OUTCOMES
Delivering value to the team
Created the MVP experience for a new feature on the desktop platform
Conducted usability testing using prototypes to asses the KPIs associated with the interface
Left the team with valuable insights including qualitative & quantitative KPI’s and future concepts that users would like to see
Delivered presentations to showcase the comprehensive scope and impact of my work
OUTCOMES
Delivering value to the team
Created the MVP experience for a new feature on the desktop platform
Conducted usability testing using prototypes to asses the KPIs associated with the interface
Left the team with valuable insights including qualitative & quantitative KPI’s and future concepts that users would like to see
Delivered presentations to showcase the comprehensive scope and impact of my work
OUTCOMES
Delivering value to the team
Created the MVP experience for a new feature on the desktop platform
Conducted usability testing using prototypes to asses the KPIs associated with the interface
Left the team with valuable insights including qualitative & quantitative KPI’s and future concepts that users would like to see
Delivered presentations to showcase the comprehensive scope and impact of my work
TAKEAWAYS
An internship full of lessons
Working on this project helped me refine my skills in many parts of the design process as I had great mentors and lots of time to work on the project.
I learned to never underestimate how much time it takes to work on a task and to start prototyping/testing the design as early as possible.
Through my frequent design crits and workshop facilitations, I learned to depend more on members of the product team and to not struggle alone on a task.
TAKEAWAYS
An internship full of lessons
Working on this project helped me refine my skills in many parts of the design process as I had great mentors and lots of time to work on the project.
I learned to never underestimate how much time it takes to work on a task and to start prototyping/testing the design as early as possible.
Through my frequent design crits and workshop facilitations, I learned to depend more on members of the product team and to not struggle alone on a task.
TAKEAWAYS
An internship full of lessons
Working on this project helped me refine my skills in many parts of the design process as I had great mentors and lots of time to work on the project.
I learned to never underestimate how much time it takes to work on a task and to start prototyping/testing the design as early as possible.
Through my frequent design crits and workshop facilitations, I learned to depend more on members of the product team and to not struggle alone on a task.
TAKEAWAYS
An internship full of lessons
Working on this project helped me refine my skills in many parts of the design process as I had great mentors and lots of time to work on the project.
I learned to never underestimate how much time it takes to work on a task and to start prototyping/testing the design as early as possible.
Through my frequent design crits and workshop facilitations, I learned to depend more on members of the product team and to not struggle alone on a task.
